Candidates today are looking for companies with culture, purpose and values at the core of their identity. During the hiring process, you’ll need to convey this to job seekers in order to truly stand out. But, where do you even begin? 

It may seem like communicating your organization’s purpose is easier said than done. However, there are key ways to effectively show potential candidates that your organization’s values are one-of-a-kind:

Show your values through actions
The best way to effectively communicate your purpose is to show it through your actions as a business leader. Is teamwork a core value of your organization? Show candidates how your team works together efficiently.

Your organization should strive to exhibit core values on a daily basis. And the best way for you to prove your purpose is with integrity. Leaders who live by their values will create a workplace with excellence and ethical behavior.

Simplify your purpose

Whether it’s your company’s mission statement, core values or vision – make sure it’s concise and to the point. The best way to communicate your organization’s purpose is with succinct messaging throughout. Avoid complex statements that candidates don’t understand or are afraid to live up to. If your mission statement, core values and vision are all simplified, potential employees will be much more likely to follow them.

Create a culture around purpose & value

Make sure your company’s culture reflects the values and purpose of your business. If you keep purpose at the core of your culture, this will shine through to job seekers and those outside of your network.

Some businesses even create a culture “playbook” which defines each value and how it fits into the culture. When you define your culture up-front, it’s easier to maintain and communicate its purpose to others. 

Initiate clear, honest communication

Honesty is always the best policy – with your team and potential employees. Be sure to initiate clear, honest communication from the beginning of every candidate interaction. This will encourage others to do the same.

Answer candidate questions honestly, without sugar coating things. This will paint a realistic picture of your organization’s overall purpose, so they can get a better understanding. They will then be able to decide if this environment will be right for them.

Be transparent about future goals

The best way for a candidate to visualize what it’s like to be a part of your team is to bring up the future. Be honest about future goals at the company and where you see the organization going in 10+ years. 

Talk about how employees can grow within the company and transition to higher-level roles. This will help future employees understand your business model and how it functions on a daily basis. 

Are you looking for a complete workforce solution that will meet your hiring needs with qualified talent and communicate your organization’s purpose? You’ve come to the right place! When you partner with ETS, we can help you define your overall workforce goals and hire top talent. During this process, we’ll communicate your company’s values to potential candidates before we send them your way. Request talent today or live chat with us to get started!