Company values are an integral part of any business and their day-to-day operations. They serve as a means to provide guidance, communicate an organization’s vision, and attract top talent. All three are essential to the success of any organization, but the last is especially important when it comes to growing your team and ensuring your company’s long-term success.

Here’s five core company values that will help you attract and secure top talent:


Motivation lives at the core of all company values, and is a clear pathway towards making your team and candidates feel important. Go above and beyond to ensure that your company feels motivated, inspired, and fulfilled everyday. Recognize employees for their hard work and give them the opportunity to pursue advancement opportunities. 

A vibrant and healthy workplace will translate to potential new hires, making motivation a key value at the forefront of your business.


Do you aim to develop your employees to ensure that they are consistently learning and growing? If not, you’ll want to start integrating employee learning initiatives. Top talent in today’s marketplace is consistently looking for ways to grow and evolve in their career and future workplace. 


Most job seekers want to feel a sense of community and belonging when entering the workforce. A community of diverse people with similar values will bring security that top talent will recognize right away. 

Make an effort to prioritize the people in your company. Encourage team bonding and host company events for everyone to get to know one another. A united, community-driven team will work together more efficiently in the workplace. 


Potential employees like to know that they are contributing to a greater good and making a difference. Think about potential ways you can involve your business in the community and give back to those around you. 

Your contribution to society matters. Be a part of a greater cause that you feel represents your company, and others will soon take notice – attracting the right people to your company. 


Make sure that your hiring process is seamless and efficient. While this may not be a core value that you display on your company website, it is a principle that most job seekers will expect and appreciate during their career journey. The application and interview process should be quick and easy for candidates. 

If you’re looking to streamline your processes and improve your overall hiring efficiency – ETS is here to help! We can handle your businesses’ hiring initiatives to ensure candidates have an outstanding experience applying to your company with a simple and stress-free process. 

We’ll get to know your business as a whole – from culture, to brand story, future goals and more. From there, we will provide a personalized approach to find top talent and make sure they’re the right fit for your business. ETS is your complete workforce resource – to get started, request talent now or live chat with us to learn more.