With unemployment at a 50 year low, searching for new employees can prove to be a difficult task. As an employer, you want your future workers to be skilled and qualified for the position. Odds are the person you are looking for already has a job. These people are called passive candidates. They are employed, not actively searching for a job, but would not be against leaving their current job if a better opportunity came along. 

Trying to attract these passive candidates is extremely challenging, because they are not looking for a new job as intensely as an active candidate, someone who is unemployed and looking for a job, would. 

Here are some tips to find to help you get on the radar of a passive candidate.

Determine what motivates the candidate
Consider what would make the candidate want to leave their current job. Look into their current job and think about what gives your company an advantage. Make sure you emphasize these qualities to get the candidate’s attention. Does your company have better benefits? Highlighting these qualities is essential to attracting passive candidates.

Take advantage of social media
Websites and platforms like Instagram, Twitter, and LinkedIn are very important tools to use when searching for candidates. Social media helps promote your brand, giving followers a behind the scenes look at a day in the life of your company. Another perk of social media, many people check it throughout the day allowing for almost instantaneous responses. 

Consider your company culture
The culture of your company is extremely important when trying to attract passive candidates. Workplace environment is a critical piece of drawing in millennial employees. They are much less likely to leave their current job if they are not sure they will love their new workplace. It’s important to make sure your company’s culture is positive and one that employees will look forward to being a part of every day. 

Make sure things move quickly
You know having a quick time-to-hire is important, but when looking to hire passive candidates it’s critical. If a passive candidate shows interest in your company, it is essential that you get the process moving along. They do not need a job, so if you take your time responding to them, they might lose interest. Make sure you get meetings and interviews scheduled as soon as possible. 

Reach out to a recruiter
Hiring should be easy…for you. Finding potential employees is very difficult, especially with unemployment being so low. Looking for candidates itself is a full time job. Why not have someone else take care of it for you? Within a wide scope of disciplines, positions and industries, ETS has developed a deep talent pool of people with unique skill sets and backgrounds. Gain access to this database, as well as access to our comprehensive marketing. We pour resources into the latest and greatest candidate sources to attract passive talent.

Passive candidates might be the skilled addition to your company that you’ve been looking for. Although attracting them can seem like a daunting task, these steps will help make the search easier.