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Chances are, you work with a millennial.  Don’t know what that is?  Millennials are the largest generational group in America, comprising 1/3 of the population.  They were born between 1980 and the mid-2000s and the oldest members of the group are settling into their careers. Employers will need to educate themselves on the Millennial generation to attract the best and the brightest.

Culture Matters

Millennials are socially conscious.  They don’t just work for a paycheck.  They want to work for companies that are making a difference and they want to know their work is benefitting the greater good.  To hold onto top talent, employers will need to create a culture in the workplace to appeal to this group.  Companies need a good strategy for philanthropy and social responsibility to be more desirable to the young talent they’ll need to attract to remain competitive.  Companies with higher, aspirational purposes and vision are more attractive to the Millennial generation.

Freelancers

Millennials are ultra-connected.  They are the most connected generation in human history.  For that reason, they are natural freelancers.  The 9 to 5 world doesn’t necessarily appeal to them.  They’ve grown up surrounded by technology and are the first generation to be completely immersed in the internet for their formidable years.  They are used to multi-tasking and have a wide variety of interests.  Employers will need to continue to be more flexible with this group.  They expect flexibility in work hours.  Working from home is attractive to them and because they are so connected, they are equipped to do it.

Millennials want to move ahead quickly in their careers.  Provide a lot of feedback to let them know how to continuously improve and grow.  Millennials work well with management that they respect and can look up to.  They just need the flexibility to be entrepreneurial and innovative to really shine.